UPC Launch Three New RTÉ Channels

UPC

UPC are increasing their offering this week with the launch of three new RTÉ Digital channels. RTÉ One+1 launched on Tuesday the 13th March while RTÉ Two HD and RTÉjr, their children’s offering, launch today, Thursday 15th March.  The new channels will be available to all UPC Digital customers. SKY will carry RTE One+1 and RTEjr from May.

RTÉ Two HD will be a big draw for sports fans, broadcasting the RBS 6 Nations triple header this Saturday as well as Champions League games, key GAA championship fixtures and many more key sporting events across the year in high definition. RTÉjr will carry no advertising during preschool hours of 8:30am and 15:15. The channel will simulcast RTÉ2 until 15:15 and will then run on a loop until 19:00 when RTEOne+1 will kick in. As with the RTÉ player, Fair City will not be broadcast on RTÉ One+1 due to rights issues so the channel will be blank over this period.

“UPC is committed to bringing our customers the best possible Digital TV service and we are the only pay-TV provider to carry the RTÉ One+1 (EPG 107), RTÉ Two HD (EPG 135) and RTÉjr (EPG 600) channels,” said Simon Kelehan, head of TV, UPC. “The addition of these channels to our digital package offers our customers more television choice than ever before.”

Currently these channels are not tracked by Nielsen, however RTE One+1 is due to be monitored in the next 4 weeks with the other 2 having data in the next 6 weeks.

Until now RTÉ One +1, RTÉ Two HD and RTÉjr were only available to the 49,000 Saorview homes. The latest Nielsen data estimates 340,000 UPC Digital homes.

RTE One +1, RTE Two HD and RTEjr are available to Saorview customers at present, which translates to 49,000 homes. The latest Nielsen data estimates that there are a further 340,000 UPC Digital homes who can now benefit from these latest offerings.

Sarah Murphy – Broadcast Director

As always, if you have any opinions- supporting or conflicting- on this post or related matters we’d love to hear from you, so please feel free to post replies below

High Levels Of Media Meshing In Ireland

Carat recently partnered with IAB and Amarach research to try to gain a greater understanding into the habits of TV viewers while they’re watching TV. As we all suspected, TV viewers are spending rather a lot of time online while simultaneously watching TV, so our research was designed to quantify the extent to which this was happening and to dig a bit deeper into what’s now known as “media meshing” or “second screening”

The research showed that an impressive 78% of TV viewers go online while watching TV. Even more interesting were our findings into what they’re doing online while watching TV. While the majority (53%) are social networking, 40% are doing their banking and 34% are on Google looking for information or just surfing in general. In fact, social networking has been frequently credited with encouraging a revival of certain TV programmes, as viewers simultaneously engage with programmes via Twitter and Facebook, notice the number of programmes currently running with hashtags promoted on screen.

Interestingly for advertisers, 1 in 5 who are online while watching TV are actively searching for brands or information on brands they have seen on TV, making it important for advertisers to upweight search budgets around TV advertising. In addition, a high proportion of those surveyed are also searching online for the TV commercials they’ve seen or the music within these commercials. YouTube is the first place they go to try to find commercials, making YouTube an increasingly important channel as a support for TV.

This clearly showed that the effectiveness of TV campaigns can be amplified through complimentary online activity. Canny advertisers should be looking at other ways to drive interactions now, including but not limited to; treating youtube as a search engine, much like Google, to help distribute the message, and looking for improved methods of engagement like Shazam, if the music is catchy, or perhaps incorporating a twitter presence into sponsorship. To name just a few.

This research was published in conjunction with IAB Ireland and the full presentation is available here, or you can get in touch with us here at Carat to receive a copy of the full report.

Shenda Loughnane – Head of Digital

*Image courtesy of user gabrielsond at www.flickr.com

As always, if you have any opinions- supporting or conflicting- on this post or related matters we’d love to hear from you, so please feel free to post replies below

Online Didn’t Kill The Video Star

The latest video from the band OK Go was released online on the 4th February and has already reached over 16,000,000 total views on YouTube as well as hundreds of blog posts and almost hundreds of thousands of Facebook shares.

They are most famous musically for their song “Get Over It” released in 2003, but their real fame came from their intricate music videos all filmed in one shot starting with “Here it Goes Again” which they also performed live at the MTV Awards in 2006.

From that point on they have been a shining example of how effective the digital world is at distributing good content.

Their most successful video to date is for “This too shall pass” featuring a Rube Goldberg machine designed and built by the band over the course of several months.To date it has had 34,000,000 views on YouTube, 1,900,000 shares on Facebook and 8,700 blog posts.

They are no strangers to partnering with brands- as the current video (which was made in partnership with Chevrolet) shows, and their incredibly impressive video for “All is not lost” which can only be properly viewed using Google’s Chrome browser.

Their use of digital for distribution is excellent and now the words “new video from OK Go” are enough to garner several million views within a number of days. But this is entirely due to the quality of the work. Every video has been expertly crafted (despite an intentionally very amateur feel to them) and have all had an inordinate amount of work and planning put into them.

If you build it, they will come – so long as what you build is impressive and people enjoy watching it.

Chris Nolan – Director

*Image courtesy of user eastscene at flickr.com 

As always, if you have any opinions- supporting or conflicting- on this post or related matters we’d love to hear from you, so please feel free to post replies below